A XX century classic that reads like a fever dream. But is there more to it than just solitude and insects?
HELLO!
I'M
MARIA PETRESCU
Digital Strategy & Project Manager
I work at the intersection of brand strategy, communication design, and digital architecture — an eclectic spider in the web, holding the whole picture and building from the inside out to close the gap between where organisations are and where they aspire to be.
ABOUT ME
I am an enthusiastic digital strategist based in Gothenburg, with a rich experience of over 10 years in digital project management & content creation.
I help bring your brand online and live to tell the tale
I consider myself fortunate, because I get to do what I love every single day. You know that old saying? “Do what you love and you’ll never work a day in your life”? Exactly that.
Today my role involves project management, content creation, and a LOT of problem solving. For me, it’s perfect.
Back in 2012, I started from the very bottom in my digital marketing career. Literally bringing coffee and doing community management. I had always been passionate about the relationship between social psychology, marketing, and business decisions, and digitalization was a gigantic piece of it.
I was hooked. After the first role as a community manager there came another as social media manager, then social media analyst, digital marketing specialist, digital strategist, digital project manager. It wasn’t an overnight thing. I’ve done the work from the very beginning, and I understand what goes into the digital presence of a company, as well as the needs and constraints of all clients, from corporate to small.
WHAT I DO
From strategy to
execution
01
Crafting a presence that represents you
Website, brand, print — built to actually reflect who you are and what you do.
02
Setting up systems that run themselves
Processes, automations, and integrations that give you your time back.
03
Getting you found by the right people
Organic growth and visibility built on content that’s actually useful — no shortcuts.
04
Building a strategy, not a to-do list
A clear direction grounded in real data — so you know exactly what’s worth doing first.
05
Teaching you to do it yourself, properly
Workshops and training for individuals and teams who want to own their digital presence.
Want the full breakdown?
Recent writing
The 1989 Revolution has left open wounds and unanswered questions that still haunt the country today. Is an outsider suited to tell that story?
Verdi's Azucena is a tragic figure haunted by PTSD, revenge and horrible mistakes. And yet her story resonates perfectly across the centuries into modern times.
Networking in Sweden
When I moved to Sweden, everyone kept telling me that networking was essential in order to do… anything. Well, great. What I didn’t find was real, actionable advice on how to solve very practical problems when it came to networking. For example, a list or calendar with all of the networking events in Gothenburg! So I made it for myself, so that I could easily check what events were happening during the month. Very soon I decided to share it, for free, as a resource to make networking easier for everyone.