A XX century classic that reads like a fever dream. But is there more to it than just solitude and insects?
HELLO!
I'M
MARIA PETRESCU
Digital Strategy & Project Manager
I work at the intersection of brand strategy, communication design, and digital architecture — an eclectic spider in the web, holding the whole picture and building from the inside out to close the gap between where organisations are and where they aspire to be.
About me
I am an enthusiastic digital strategist based in Gothenburg, with a rich experience of over 10 years in digital project management & content creation.
I help bring your brand online and live to tell the tale
I consider myself fortunate, because I get to do what I love every single day. You know that old saying? “Do what you love and you’ll never work a day in your life”? Exactly that.
Today my role involves project management, content creation, and a LOT of problem solving. For me, it’s perfect.
Back in 2012, I started from the very bottom in my digital marketing career. Literally bringing coffee and doing community management. I had always been passionate about the relationship between social psychology, marketing, and business decisions, and digitalization was a gigantic piece of it.
I was hooked. After the first role as a community manager there came another as social media manager, then social media analyst, digital marketing specialist, digital strategist, digital project manager. It wasn’t an overnight thing. I’ve done the work from the very beginning, and I understand what goes into the digital presence of a company, as well as the needs and constraints of all clients, from corporate to small.
What I do
From understanding your requirements, designing a strategy and implementing it, I support you every step of the way.
STRATEGY
Allow me to help you build the perfect digital strategy based on your needs, budget and goals, without wasting precious resources on unnecessary paths.
MANAGEMENT
Every strategy needs careful tending to and continuous management through adjustment of strategies based on data analysis insights, updates and regular media presence.
CONTENT
No strategy can function without content to support it. Be it text, video or images, I have you covered.
Skills
Adobe Photoshop
Adobe Premiere
75%
Keynote
90%
Data analysis
80%
Social media management
100%
Wordpress
75%
Shopify
80%
My Experience
2024 - now
The Newbie Guide to Sweden
DIGITAL PROJECT MANAGER
I am currently working at The Newbie Guide to Sweden, a platform that provides information, advice, tips, resources, courses, and much more to those who are planning to move to Sweden or have recently arrived.
2020-2021
We Are Hiring
DIGITAL STRATEGIST
Working for the first time for a recruitment company in Sweden allowed me to explore a new market and create a standard framework for competitive analysis, the ASCEND blueprint.
2020-2021
PAB Romania
Digitalization manager
I have entirely rebuilt the online presence of PAB, one of the biggest construction companies in Romania, and re-designed all the physical advertisement materials (company brochures, catalogues, etc.)
Recent writing
The 1989 Revolution has left open wounds and unanswered questions that still haunt the country today. Is an outsider suited to tell that story?
Verdi's Azucena is a tragic figure haunted by PTSD, revenge and horrible mistakes. And yet her story resonates perfectly across the centuries into modern times.
Networking in Sweden
When I moved to Sweden, everyone kept telling me that networking was essential in order to do… anything. Well, great. What I didn’t find was real, actionable advice on how to solve very practical problems when it came to networking. For example, a list or calendar with all of the networking events in Gothenburg! So I made it for myself, so that I could easily check what events were happening during the month. Very soon I decided to share it, for free, as a resource to make networking easier for everyone.